A bill to get a bill? That’s right. Not a legislative bill so that someone can bill you. But, in this case, an actual bill if you want to receive a bill. Huh?
Blue Cross, in its infinite wisdom, has decided to start charging its 800,000 plus customers a $2 fee to get a paper bill. Apparently, the cost of doing business has gone up for Blue Cross. Blue Cross’ parent company, Wellpoint, made over $500 million in profit. And now it wants to nickel and dime customers to death?
If the insurance companies, and this goes for health, life, property, auto, etc…, want to know why they are looked upon so poorly, this should be exhibit “A.” You cannot nickel and dime your customers to death. If you want to get paid, you send them a bill. It is the cost of doing business.
Grow up Blue Cross and start running your business the way every other industry in America does. Figure out your costs of doing business and then set your price. If your costs go up short term, then you take that chance.